Powell Peralta is one of the most influential skateboard companies ever. The company was conceived in 1978 by George Powell and Stacy Peralta. George was an engineer who started making skateboards at home, Stacy was a well-known pro skater and one of the original Z-Boys. Powell Peralta made a name for itself with the Bones Brigade, a team stacked with the era’s top competitors. Powell also developed a signature graphic style, which is still influential today. The designs were made by Vernon Courtlandt Johnson, George’s brother-in-law. Court’s iconic designs include the Tony Hawk Iron Cross graphic, the McGill Skull and Snake, the Caballero Dragon, the Lance Mountain Future Primitive graphics, and the Skull and Bones for Ray “Bones” Rodriguez. Peralta left the company in 1991 and the company was re-branded Powell Skateboards. With a stacked skate team and distinctive products, Powell remained a defining force in skateboarding in the nineties. In 1996, Powell shook up the industry with the first “blank” product in skateboarding. These blank decks offered great quality at a rock bottom price. Later that year, the “Blank” decks were re-named Powell Mini Logo Decks to demonstrate where the “new” price point product was coming from. The Mini Logo decks were a huge success, which stirred up heated discussions regarding price-point decks vs. pro-models and how it might affect skateboarding as a whole. Looking back, we can safely say pro-models and budget decks can peacefully co-exist. To make things even more complicated, Mini Logo also offered Pro Models, less expensive versions of Powell's pro models with a miniature version of the original pro model graphics. So at the time, there were Powell Street and Bones Brigade Pro decks, Powell Mini-Logo Pro decks and Powell Mini-Logo Price Point decks. In Spring 2000 Powell Skateboards became Skate One Corp. Powell, Bones Brigade, Bones
and Mini Logo continued as sub-brands under Skate One’s umbrella. At the end of the 00’s, George Powell and Stacy Peralta re-united to re-issue some of the original pro models from Powell-Peralta’s heydays, under the name Powell Classic. Powell Classic’s reissues include pro-models from Steve Caballero, Ray "Bones" Rodriguez, Mike McGill, Steve Steadham, and Mike Vallely. In late 2010, Powell Skateboards and Powell Classic were folded into Powell Peralta. Powell Peralta continues to reissue classic decks, wheels, and clothing, as well as new, contemporary products and skate decks. In 2011 legendary artist Vernon Courtlandt Johnson returned to Powell Peralta and started working on new art for the brand. Powell Peralta’s team features legendary rippers like Steve Caballero, as well as contemporary talents like Shane Borland and Brendon Villanueva.