Doom Sayers is the brainchild of pro skater Omar Salazar (known forNike SB). With his skateboarding company, the charismatic skateboarder, who has had his fair share of negative experiences with his sponsors, wants to show that you can use the negative energy of people who doubt you against them. According to Omar, this is also the message of Doom Sayers' iconic Snake Shake logo, in which a snake attached to the thumb of one hand bites the other during a handshake. In an interview, he explained the logo's meaning: "We're saying, 'Oh, you think I won't do it? Yeah? Just watch. And then bam, we strike!'" Besides Omar, the Doom Sayers Club consists of all-terrain slayers like David Clark, Brad Cromer, and Grant Taylor. Doom Sayers primarily produces clothing and accessories. In collaboration withIndependent,Doom Sayers also released a line of trucks, T-shirts, and a cruiser.